In the past, the ironsmith made their own identical ironwork, which is identical and traces back to the maker, as seen in façade anchors found in old buildings. My sudden fascination with this analog craft led me to ponder: "Can my digital type design profession also be considered a craft?" Because type design and ironsmithing require a lot of time, knowledge, and precision.
By examining, dissecting and then reconstructing the forged façade anchors according to the method of the two disciplines I want to show how our work methods can combine. Resulting in a typeface where the process embodies an intense interplay between the realms of pixels and raw physical materials. It's a discovery of the perfect shape for each character/façade-anchor, allowing me to execute the design process both digitally and physically. The iron façade anchors serve as a thought-provoking exploration of the concept of craftsmanship in the digital age.
︎ Peter Roeleveld